Should You Use SWOT Analysis? (Wise Decision Maker Guide 13)

Greetings Decision maker,

Isn’t it wonderful to have certainty, confidence, and clarity about what you’re going to do going forward? In the context of our increasingly disrupted, globalizing, and multicultural world, people greatly appreciate the security and comfort of clear-cut strategic plans for the future. After all, following our in-the-moment intuitions frequently leads to business disasters, and strategic plans help prevent such problems.

Tragically, popular business strategic analyses meant to address the weaknesses of human thinking through structures and planning are deeply flawed. They give a false sense of comfort and security to you when you who use them, leading you into the exact business disasters that you seek to avoid.

Take the most popular of them, the SWOT analysis, where you identify the Strengths, Weaknesses, Opportunities, and Threats facing your organization or career. SWOT doesn’t account for the dangerous judgment errors called cognitive biases revealed by recent research in behavioral economics and cognitive neuroscience.

These mental blindspots turn a SWOT analysis from a potentially valuable tool into a dangerous handicap. Relying on SWOT to inform your strategic plans without accounting for cognitive biases results in appalling oversights that ruin profitable businesses and bring down high-flying careers.

So what can you do to address this problem? I share my tips in this blog:

Help Me Serve Your Needs

What’s your experience with the SWOT analysis or other strategic assessment tools? Where have they been helpful and where have they let you down? How do you think the methods in the article/video/audio content above can prove valuable to you? Look forward to your feedback!

P.S. Got your copy of Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters? Don’t forget the digital bonuses you get for ordering!Just fill out this form, and you will get 1) A free digital copy of my Assessment on Dangerous Judgment Errors in the Workplace; 2) A decision aid business card or poster of 5 Key Questions to Avoid Decisions Disasters that you can get printed and keep in your wallet, on your desk, and give to members of your team; and 3) A decision aid poster for you to print out for your work or home office and for your team to print out for the Eight-Step Decision-Making Model on Making the Best Decisions

Decisively Yours,

Gleb

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