Greetings Decision Maker,

Generative AI (Gen AI) promises transformative possibilities for businesses, but without clear goals and expectations, its potential challenges and risks become an expensive experiment in disconnected innovation. Leaders must approach Gen AI projects with purpose and precision, aligning them with organizational priorities while fostering an environment where creative experimentation thrives. Setting a clear roadmap ensures that teams remain focused, their efforts meaningful, and their results impactful.

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“Dr. Gleb Tsipursky provided a truly outstanding virtual training on unconscious bias and future-proofing via emotional and social intelligence for the Reckitt North American Health Leadership Team. Exceeding our expectations, Dr Gleb customized his groundbreaking, behavioral science-driven training content to integrate our initiatives, policies, and case studies at Reckitt, expertly targeting our evolving needs.

A true professional, he was incredibly easy to collaborate with as a speaker. His virtual delivery methodology introduced us to a new virtual training environment, combining cutting-edge visual technology with highly engaging tools such as polling and live reflections. The combination of Dr. Gleb's expert content and his integration of Reckitts information, along with an impressive and engaging delivery, left a powerful impression on the Leadership Team.

We are delighted to have met Dr. Gleb, and look forward to future opportunities to keep working with him on a training series for the organization. I highly recommend him for anyone who wants to get a rapid grasp of highly relevant topics which influence human behavior in the prevailing challenging times.”

Harish Phadke, Business Manager to President of North American Health at Reckitt

Recommendation For You

I think you’ll enjoy this new book from my colleague Scott D. Anthony. Epic Disruptions is an engaging description of 11 innovations that shaped our modern world. There are innovations you expect, such as the printing press and the transistor, and those that surprise you, like Julia Child’s book Mastering the Art of French Cooking. The stories feel timeless, but the lessons about how you spot and seize the potential of disruptive change feel fiercely urgent as we grapple with ongoing disruptions like artificial intelligence and autonomous vehicles.

What's Up With Me

I felt hopeful but wary when I first heard about the Gaza peace proposal: after all, many such proposals were made before, but they all failed. Shortly after such proposals in the past, my relatives in Israel had to run into bomb shelters, while many innocent Palestinians didn’t even have bomb shelters in which to hide. And we did have a temporary ceasefire before, with many hostages and Palestinian prisoners released; that ceasefire did not hold. I’m crossing my fingers that with all live hostages released and some of the dead returned, the ceasefire will hold, for the sake of innocent people on both sides of the border.

Would love to get your feedback on what you found most useful about this edition of the “Wise Decision Maker Guide” - simply reply to this email.

Decisively Yours,

Dr. Gleb

Dr. Gleb Tsipursky

CEO of Disaster Avoidance Experts

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