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Greetings Decision maker
,

Imagine you’re driving along the highway, and see an electric sign saying “79 traffic deaths this year” as part of a safety campaign to reduce traffic fatalities. Would this make you less likely to crash your car shortly after seeing the sign? Perhaps you think it would have no effect?

Neither is true. According to a recent peer-reviewed study that just came out in Science, one of the world’s top academic journals, you would be more likely to crash, not less. Talk about unintended consequences! That’s what scientists call the boomerang effect, when an intervention produces an effect opposite to that intended.

To learn more, check out this blog.


Prefer video to text? See this video based on the blog:



If you prefer audio, listen to this
podcast based on the blog:


Podcast-Safety Campaigns Lead to Dangerous Outcomes

Your Testimonials


You and others who gain value from Disaster Avoidance Experts services and thought leadership occasionally share testimonials about your experience, such as the one below. You can read more testimonials here.

Transcript:   Dr. Gleb had a big positive impact at Applied Materials. Our leaders and engineers love data-based, research-based insights, which is exactly what he brings. He hit it out of the park, and he used a team led process, which was incredibly engaging. He introduced us to a concept he created called Asynchronous Brainstorming. It was a process we used with hundreds and hundreds of leaders globally at the same time. We did this during our CEO kickoff session for our strategy work. In a very short amount of time, we were able to get great benefits. I also love the work he's doing to educate leaders around the power and positive benefits of hybrid and virtual working. And one of his techniques that I'm planning to use is what he calls “virtual coworking”, where you and as many coworkers as you'd like create a virtual meeting, no purpose or agenda, but rather just to be working with one another. I highly endorse Dr. Gleb's work with leadership teams.

Susan J. Schmitt Winchester, Chief Human Resources Officer at
Applied Materials

Services for You

Do you want to drive collaboration, innovation, and retention in hybrid work? If so, I can help via consulting and training to help you become recognized as a leader in hybrid work. To learn more, schedule a free consultation.

What's Up With Me


It can feel completely unintuitive that something like a safety campaign - meant to make people safer - can lead to the opposite outcome, as this week’s blog and podcast episode show. But such boomerang effects happen frequently.

Consider the required return to office initiatives by many organizational leaders this fall. These leaders generally have the best intentions of building culture and improving engagement in their organizations. What they fail to realize is that one of the most frustrating work experiences in this day and age is coming to the office, but doing the same thing you’d be doing from home. Many employees file the same reports, make the same calls, and write the same code they would have done in the comfort and privacy of their home. Except they wasted an hour or more getting ready for work in the morning and driving to the office, and then driving back. And even many of the meetings are held on Zoom, because it’s rare that everyone can make it to a meeting in person.

The result? Disengagement and demoralization, noncompliance, and attrition.

The only reason you should come to the office is to do things you can’t do easily at home, such as small-group collaboration, social events, or in-depth training. It makes me wonder when old-school leaders will learn this lesson. And how much damage they will do to their careers and companies in the process.


photo of a frustrated driver

Recommendations for You


Recommendations for You

Here are a few pieces of content that I found valuable and hope you will, too:


Hope you find these recommendations helpful!

Would love to get your feedback on what you found most useful about this edition of the “Wise Decision Maker Guide” - simply reply to this email.


Decisively Yours,

Gleb

photo of Gleb Tsipursky
Dr. Gleb Tsipursky
CEO of Disaster Avoidance Experts


PS: Did you miss out on reading any of my bestselling books?

book - Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters
book - The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better
Relationships
book - Returning to the Office and Leading Hybrid and Remote Teams
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