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Greetings Decision Maker,
Generative AI is revolutionizing marketing faster than most business leaders ever imagined. During a recent scenario planning session with a 300-person B2C firm, I guided their executive team through a series of simulations that forecast what their marketing operations might look like in the coming years. We explored both rosy and ominous possibilities, including challenges and risks, and settled on the most likely scenario, informed by the current trends in Gen AI deployment: a transformative path that reduces an initial team of just under 30 marketers down to one solitary professional by 2030. See it as a wake-up call for business leaders seeking to stay ahead of the curve while preserving the enduring power of their brand.
To learn more, check out this blog.
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Prefer video to text? See this video based on the blog: |
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If you prefer audio, listen to this podcast based on the article: |
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Make Your Voice Heard
Vote in this LinkedIn poll to contribute to the conversation. I will use the responses to inform my articles in Harvard Business Review, Fortune, and Entrepreneur. |
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Your Testimonials
You and others who gain value from Disaster Avoidance Experts consulting and speaking services and thought leadership occasionally share testimonials about your experience, such as the one below. You can read more testimonials here. |
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"Dr. Gleb Tsipursky led one of the most highly rated webcasts offered by the Society for Human Resource Management. (99.3% of those in attendance said they would recommend the program to a colleague, and more than 8 in 10 gave it the highest rating available.) This comes as no surprise to me. Both Dr. Gleb's content and presentation style were top notch. He managed to relay complex concepts and insights with compelling case studies and even a touch of humor. On our post-event survey, one the HR professionals viewing the program wrote that Dr. Gleb provided "very useful info that can be easily applied (and immediately)." Like our audience, we look forward to more programs with him in the future."
- Mike Frost, Content Manager, Society for Human Resource Management |
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Recommendation For You
I want to highlight a new book from my friend, Nir Eyal, the bestselling author of Hooked and Indistractable. His new work, BEYOND BELIEF: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, tackles the hidden psychological assumptions that shape what we feel and do. Unlike vague "just believe" mantras, Nir provides a pragmatic, research-driven system grounded in neuroscience and psychology. The book reveals how to treat beliefs as tools rather than truths, using evidence from small wins to rewire what we think is possible. For anyone interested in overcoming self-imposed limits with science instead of wishful thinking, I highly recommend exploring this book. You can order it here.
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What's Up With Me
Really enjoyed my 45th birthday party recently. The highlight was a gift from my wife. She prepared a small notebook, stickers, and stationery on a table with a sign encouraging guests to write messages to me in the notebook. She then made sure that everyone who came to the party would write down something in the notebook. The messages ran the gamut of well-wishes, memories, aspirations, words of wisdom, and so on. It was a very thoughtful and unique co-created gift. I loved reading what everyone wrote! |
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Would love to get your feedback on what you found most useful about this edition of the “Wise Decision Maker Guide” - simply reply to this email.
Decisively Yours,
Dr. Gleb
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Dr. Gleb Tsipursky
CEO of Disaster Avoidance Experts
PS: Are we connected on LinkedIn? If not, please add me.
Did you miss out on reading any of my bestselling books? |
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Disaster Avoidance Experts is a social enterprise dedicated to promoting science-based truth-seeking and wise decision-making. All profits are donated to Intentional Insights, an educational 501(c)(3) nonprofit organization, and its Pro-Truth Pledge project.
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